Cisco Systems is rolling out new members to its Catalyst Ethernet switch
family designed for situations where space, wiring or power is a concern.
The
Catalyst 3560-C and 2960-C Compact Series are intended to bring
high-performance networking capabilities out of the wiring closet and closer to
where users needs them, including such areas as retail environments for point of
sale or kiosks, education settings including the classroom or dormitories,
health care in doctor offices or the front counter, and the hospitality and
gaming industry, such as cruise ships and slot machine floors.
"More
and more of IT infrastructure is becoming client-facing," Robert
Soderbery, senior vice president and general manager of Cisco's Ethernet
Switching Technology Group, said in an interview. "The classic
closet-wired switch isn't applicable to these applications."
Cisco
made the announcement Jan. 10 at the National Retail Federation's Annual
Convention and Expo in New York City.
Soderbery
estimated that this area will be about a $1 billion market, and it currently is
not being served by low-end commodity switches from Cisco rivals such as
Hewlett-Packard, Adtran and NetGear. The Catalyst 3560-C and Catalyst 2960-C
switches are the latest additions
to Cisco's Borderless Network initiative, an effort kicked off in October
2009 to create network infrastructure that enables business users and consumers
to access the networks from anywhere with any device at any time.
The
new switches, which will be available in March, address a host of challenges
facing businesses, not only enterprises but also SMBs, Soderbery said. Those
challenges include everything from power delivery and management to visible
endpoints, deployment issues, and wiring constraints and costs. SMBs and others
in the past have had to compromise on performance, power consumption or
management if they wanted to bring in lower-end switches for such tasks, he
said.
"The
competition is typically offering only [low-power] switching devices without
the services and capabilities the applications demand," he said.
Regarding
cabling, the switches cut out the need for individual cable drops for network
endpoints and reduce the complexities associated with running cables to
locations away from the wiring closet. The C-Series switches can be deployed up
to 100 meters away from the wiring closet. In addition, they have no fans and
run quietly, enabling them to be put in such places as under desktops and
countertops or on walls. The switches are about half the size of an Xbox game
console from Microsoft, according to Cisco officials.
They
also offer Pass-through PoE (Power over Ethernet), enabling the switches to
draw power from an upstream switch or a router in the wiring closet. This
allows the switch to not only power itself but also to move power downstream to
IP devices connected to it.
Regarding
security, the switches support Cisco's TrustSec networking security solution,
protecting them from theft, unauthorized users or other security threats.
TrustSec encrypts all data moving between the switch and end device, and offers
strong security policies based on user IDs, organizational roles and device
types. The switches also comply with PCI DSS
security standards for safer payment transactions.
In
addition, the switches support Cisco's EnergyWise technology, which lets users
monitor, manage and, if needed, lessen the amount of energy consumed by the
devices connected to the switches. Through EnergyWise, devices can be powered
down or turned off when they're not in use.
Regarding
deployment and management, the C-Series switches feature Cisco's Catalyst Smart
Operations technology for simple setup and fast troubleshooting, and Auto
Smartports, which automatically configure the switch based on the devices that
are connected to it.