A new teardown of the Samsung Galaxy Nexus reveals a device
with a new, cheaper Long-Term Evolution (LTE) baseband chip and a powerful 1.2GHz processor.
“The new chip is estimated at nearly half the cost of the
prior chip’s $23 price tag,” read the Feb. 6 note from ABI Research
accompanying the teardown. “This type of cost reduction is an important
milestone in securing the rapid migration to LTE throughout the world.”
Other featured elements of the teardown included a [Texas Instruments]
OMAP4460 1.2GHz processor, which matches the performance of Samsung’s 1.2GHz
Exynos at the expense of consuming “significantly more power in computational
intensive tests.”
Samsung enters 2012 with a variety of devices in its
portfolio, all designed to give the company an edge in the crowded Android market.
It also competes viciously with Apple, which—according to mobile analyst firm
Juniper Research—overtook it in smartphone shipments in the last quarter of
2011.
Although Samsung lost that top spot to Apple, the South Korean company has still managed to increase
its overall market share from 4.7 percent in the first quarter of 2010 to 21.7
percent today. According to Juniper, that rise in market share compels Apple to
continue offering older iPhone models, in order to better compete with
Samsung’s fairly extensive offerings.
“The scale of Samsung’s product range is saturating the
market,” said
Daniel Ashdown, a Juniper research analyst. “Apple has had to counter Samsung’s
products like the Galaxy Ace in order to maintain the visibility of its brand.”
Apple is widely expected to release an iPhone 5 in either
the summer or fall. Current rumors suggest that device will deviate
radically from its predecessors, with a larger screen and perhaps a more
powerful processor. Whatever arrives on store shelves, it will almost certainly
offer a sizable challenge in customers’ eyes to Samsung’s line, both in terms
of performance and style—which could drive Samsung, in turn, to continue its
focus on high-end specs and LTE support.
Samsung and Apple are also battling it out in courtrooms
around the world, with each side accusing the other of patent infringement.
Earlier in February, Samsung ratcheted up another victory in that battle, when
a German court refused to grant Apple a preliminary sales ban on the Samsung
Galaxy Tab 10.1N tablet and the Galaxy Nexus.
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