Enterprise Networking: Tablet King for 2012: 10 Factors That Will Determine the Leader
1. Price, Price, Price
If the Amazon Kindle Fires success last year proved anything, its that price matters to todays consumers. So, in 2012, companies that want to beat the iPad might need to bring their tablet prices down to a suitable level to appeal to consumers. That doesnt mean $199, of course, but it might mean offering slates for substantially less than the cheapest iPads $499 price tag.
If Apple's incredibly strong iPad sales during the fourth quarter told industry observers anything, it's that the company's tablet was far and away the most-desired slate of 2011. Part of that might be due to the fact that the tablet didn't face much serious competition. But it's also due to the quality consumers and even some enterprise users found in the device. But 2012 is a new year with a host of opportunities for every tablet maker. Every major firm, from Apple and Samsung to RIM and Amazon, has a chance at becoming the top tablet maker of the year. However, they'll need to achieve that by delivering all the features that consumers and enterprise customers are looking for in their tablets. They'll also need to promote the products effectively to make sure the world knows about the features and components that can make their models real contenders. This eWEEK slide show examines some of the key factors that will determine 2012's tablet king. And unfortunately for Apple's competitors, it appears the iPad has a long head start.