YouTube Sees 60 Hours of Video Uploaded a Minute
Google's YouTube property is seeing 60 hours of video uploaded to the Website per minute. YouTube is serving professional content and depending on Google TV to boost engagement and ad dollars.Users of Google's (NASDAQ:GOOG) YouTube video sharing Website are uploading 60 hours of video every minute, or one hour of video each second.
That's marked growth from 2007, when YouTube saw 6 hours of video a minute uploaded. This stat grew rapidly over the last five years, rising to 24 hours in early 2010, then 35 in November 2010 and 48 before growing 30 percent in the last eight months to hit the 60-hour-a-minute mark.
Google desperately wants to monetize those video views more fully. Google executives have said only 3 billion YouTube videos a week generate money from display ads. Google's display ad business is generating $5 billion in revenue a year, compared with $2.5 billion in mobile ads and over $20 billion in search ads. YouTube hasn't hid from the fact that it wants to boost user engagement, which will vastly increase the number of ads it serves and profit the video sharing unit makes from those ads. To do this, the company needs to increase the amount of time users spend on the Website from an average of 15 minutes to a few hours. Hence the professional content channels, streaming movie service and Google TV.