There's no doubt, businesses today must become social businesses, not only to exist in today's landscape, but to thrive. And in order to so, may companies are turning to social technologies, such as IBM Connections, to help their employees communicate better across silos, increase productivity and improve collaboration. In this video, eWEEK editor, Alison Diana sits down with Suzanne Livingston, Senior Product Manager of Social Software at IBM. Livingston says IBM Connections first started as a research product she began as an intern back in 2003. She discusses how the technology has evolved and the benefits your company can reap by using social software.