To be successful in today's business world, companies must become social businesses. Making the transformation to a social business can yield three key business benefits. First, it can deepen customer relationships. Second, becoming a social business can drive operational efficiencies. And third, a social business can optimize its workforce to better compete in today's rapidly changing world market. Unfortunately, becoming a social business requires more than just rolling out social tools to employees and customers. There needs to be a philosophical change in the way a business operates.