Steps to get a Business Analytics Effort off the Ground

Companies that use data analytics typically have more revenue growth and a higher return on capital investment. With such significant benefits, it is not surprising that there is increased interest in business analytics today. However, a study by the IBM Institute for Business Value and MIT Sloan Management Review found that most companies do not know how to use analytics to improve their business. To overcome the obstacles to widespread analytics adoption, the IBM and MIT study offers up some insightful steps organizations can take to get such a valuable IT-business focus up and running. This video highlights the steps to start a business analytics effort.