SugarCRM Teaches Social Skills to Customer Relationship Management

Nick Halsey, CMO and EVP of corporate development at SugarCRM, discusses how companies, including midsize businesses, can become more responsive to customer requests and feedback by tapping the power of mobile devices and social CRM. The cloud has made social CRM more affordable for smaller businesses, and a partnership with IBM has enabled SugarCRM to deliver more offerings to clients of all sizes.