The Widening Divide of Analytics

Organizations have extraordinary opportunities to differentiate themselves today through analytics. That’s the findings of the 2011 New Intelligent Enterprise Global Executive Study and Research Project. The study, a joint venture between the MIT Sloan Management Review and the IBM Institute for Business Value, interviewed and surveyed 4,500 managers and executives from more than 120 countries. It found that 58 percent of organizations now use analytics to create a competitive advantage within their markets or industries. And perhaps the most telling statistic from the study is that the organizations that do apply analytics are more than twice as likely to substantially outperform those who do not.