Acer Woos Reseller Partners
Acer America Corp. has laid out a plan to bump up sales of consumer devices.Acer America Corp. has laid out a plan to bump up sales of consumer devices and drive its products deeper into the enterprise, and the company sees reseller partners as a key to that plan. The San Jose, Calif., company last week launched the Acer Authorized Reseller Program, an initiative designed to encourage resellers to support Acer products and to reward channel partners.
The program involves, among other things, promotions, training, and sales and marketing tools and covers all Acers services and products, including notebooks, tablet PCs, desktops, servers and monitors. The program covers not only resellers but also systems integrators, software makers and service providers. Those interested in joining must buy a minimum of Acer products, which determine whether the reseller becomes an authorized, preferred or premier member. Sales figures will be reviewed quarterly to determine members status.