Can Microsoft Beat Intuit This Time?

 
 
By Theresa Carey  |  Posted 2004-11-10 Email Print this article Print
 
 
 
 
 
 
 

Opinion: Microsoft is, once again, gunning for a takeover of Intuit's territory. Can Microsoft Office Small Business Accounting conquer the venerable QuickBooks series once it's released next year?

Details of Microsofts latest foray into the small-business accounting market are coming to light now that the company has confirmed that its working on a new version of Office that will be released in late 2005. Click here to read about Microsofts next Office release, Office 12. The new Office release will add a new product, Microsoft Office Small Business Accounting, to the current core set of programs included in Office 2003. The update of Outlook 2003 will be integrated with Business Contact Manager, the personal-information-management product that Microsoft first rolled out as part of Office Small Business Edition 2003.
Integrated payroll services are also part of the package, as Microsoft is partnering with Automatic Data Processings Small Business Services. A Microsoft press release describes how users will be "presented with tightly integrated self-service and fully outsourced payroll services, including signature-ready tax forms, integrated checks and other online forms, as well as support for direct deposit."
In Microsofts sights are the huge market share figures posted year after year by Intuits QuickBooks accounting and business management software. Intuit recently announced its QuickBooks 2005 line of products, which will be released later this month. The services side of the small-business accounting market is quite lucrative. Among the pieces that generates quite a bit of income for Intuit is its payroll service. Intuit unveiled a new payroll service, QuickBooks Enhanced Payroll Plus, which features automatic completion of state and federal forms, workers compensation tracking, automatic upgrades of QuickBooks financial software, and up-to-date tax tables. Intuit also launched its first payroll service designed for accountants, Enhanced Payroll Plus for Accountants. With an installed base of over 3 million users, can Microsoft cut into Intuits market share? Sure it can.
The potential number of users of small-business accounting packages is quite large—some estimates put the number of small businesses at approximately 25 million. Around 3 million are currently QuickBooks users, with approximately another million using some other small-business accounting package. That leaves close to 22 million companies using some combination of paper, spreadsheets and word processors—all ripe for the picking. Microsofts offering is aimed at small businesses currently using a combination of Excel and Word to manage their finances. Though I doubt Microsoft would object to converting some QuickBooks users to their Office-based system, the company is more likely to gain users by selling the add-on to existing Office users who dont yet have an accounting program installed. Dr. Katherine Jones, research director for the Aberdeen Groups West Coast division says, "The first piece of software a small company usually buys is financials. Now they can buy Office and get financials. That opens the competition for new small businesses—theyll have an option to QuickBooks or Peachtree with a total Microsoft package." Next Page: Courting the accountants.



 
 
 
 
Theresa is the Editor of CIOInsight.com's Finance Industry Center. She's been writing about financial technology issues since 1990 for a wide variety of publications, including PC Magazine, Newsweek, Fortune, and Fortune Small Business. She is also a Contributing Editor to Barron's and writes their 'Electronic Investor' column.

Theresa received a B.A. from the University of California, Berkeley, and a M.S. from the University of Santa Clara. She also has a private pilot's license. When she's not at her computer, she coaches a local high school volleyball team, plays softball and volleyball, and takes part in many Cal Alumni Band events. She lives in Northern California.

 
 
 
 
 
 
 

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