Client History

By Theresa Carey  |  Posted 2004-10-22 Print this article Print

Aptus provides brokers, consultants and carriers tools for CRM, marketing and procurement, and is customizable at the organization, office and user level. Features include automated marketing and renewal workflows, business intelligence derived from data and reporting, revenue tracking and management, and various product integrations. Robinson recalls a time when one of the brokers in her office left for maternity leave a few weeks earlier than anticipated. "In the old days, we would have had trouble figuring out what had happened with her clients when she left so suddenly," she says. "Now, with BenefitPoint, we just open that file and all the history is there. Theres not a price tag I can put on the help this program provides. Its just been great." BenefitPoint can help brokers avoid the problems being uncovered in the Spitzer investigations of the insurance industry. Brokers using the system can say, "These are the carriers we went to, and this is the information we got back." Steering business toward a company that gives the brokers kickbacks would be difficult to hide.
Since it is a hosted application, BenefitPoint charges monthly license fees to brokers. There are additional fees for implementation and training. Any carrier can access the platform with no charge by invitation from a broker.
Carriers who want to put content into the knowledge base and have their logos displayed pay BenefitPoint a combination of license fees, transaction fees (based on premium dollars sourced through the platform) and professional service fees for consulting and development if they want to build some proprietary technology or need consulting on how to integrate with the APIs. The Aptus platform uses BEA WebLogic as its application server, and is also using the companys Web Services toolkit. Robinson says her firm can integrate Aptus with its client reporting system. "Weve come so far in the last few years," she says. "In days of old, it was like pulling teeth, and now its so easy. We love it–it gets exciting with all the options you can get when everything gets Web-based." Check out eWEEK.coms Finance Center at for the latest news, views and analysis on financial applications and services for the enterprise and small businesses.

Theresa is the Editor of's Finance Industry Center. She's been writing about financial technology issues since 1990 for a wide variety of publications, including PC Magazine, Newsweek, Fortune, and Fortune Small Business. She is also a Contributing Editor to Barron's and writes their 'Electronic Investor' column.

Theresa received a B.A. from the University of California, Berkeley, and a M.S. from the University of Santa Clara. She also has a private pilot's license. When she's not at her computer, she coaches a local high school volleyball team, plays softball and volleyball, and takes part in many Cal Alumni Band events. She lives in Northern California.


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