HitBox Service Tells What Sells

 
 
By Timothy Dyck  |  Posted 2001-06-25 Email Print this article Print
 
 
 
 
 
 
 

The HitBox Commerce service that WebSideStory launched this month correlates Web site use with purchasing activity so that store managers can see which Web site paths turn window shoppers into paying customers.

The HitBox Commerce service that WebSideStory launched this month correlates Web site use with purchasing activity so that store managers can see which Web site paths turn window shoppers into paying customers.

Prices start at $1,500 per month for up to 10,000 tracked purchases.

To use the service, IT staffers integrate a small amount of WebSideStory code into their purchase confirmation page. This code sends payment details such as customer ID, order ID, product stock-keeping unit number and a few other figures to WebSideStorys servers.

WebSideStory then correlates this information in real time, so theres no need to analyze Web site log data files to get site statistics.

Because about 150,000 Web sites are using HitBox, WebSideStorys normal Web site analysis service, HitBox Commerce can determine which search engine or third-party site provides the most profitable customer referrals.

HitBox Commerce details can be found at www.hitboxcommerce.com.

 
 
 
 
Timothy Dyck is a Senior Analyst with eWEEK Labs. He has been testing and reviewing application server, database and middleware products and technologies for eWEEK since 1996. Prior to joining eWEEK, he worked at the LAN and WAN network operations center for a large telecommunications firm, in operating systems and development tools technical marketing for a large software company and in the IT department at a government agency. He has an honors bachelors degree of mathematics in computer science from the University of Waterloo in Waterloo, Ontario, Canada, and a masters of arts degree in journalism from the University of Western Ontario in London, Ontario, Canada.
 
 
 
 
 
 
 

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