New Product Strategy

By Theresa Carey  |  Posted 2004-10-11 Print this article Print

The data cache stores multiple data and instrument types, such as records, pages, and news for equities, futures, options, foreign exchange and others. HVAULT creates hybrid multicast data streams from real-time and fundamental data types.

HBOX is an intelligent receiver for HVAULT-normalized multicast data streams, and supports more than 200,000 out-bound messages per second. The platform is scalable and allows end users to add more servers as needed. HBOX runs on Blade Servers and uses the same technology and components as HVAULT.

Components can be designed for customers needs. Typically HTPX is deployed for larger financial institutions. One recent new HTPX customer is the NASDAQ, which will use HTPX-managed data to feed its products. Consolidators and application providers may choose HTPXm, which is a hosted and managed solution.

Its lower cost but adds a fraction of additional latency to the data stream. HyperFeed also offers DDU, a direct data utility model, aimed at small to medium financial institutions and hedge funds.

Pluschkell says, "We offer a direct exchange with real-time data cleansing. Cleansing is a big chunk of the cost of obtaining market data, but due to HyperFeeds history of being a content provider, we think were unique and well-positioned to serve our customer base."

HyperFeed was a data provider until recently, selling off PCQuote to last year. "We now offer enterprise-class service for customers who want everything from zero latency to delayed quotes," states Pluschkell. "Were now a utility company and no longer supply data."

HyperFeeds repositioning strategy reached fruition in the fourth quarter of 2003, when it sold its consolidated data vendor business to Interactive Data. In preparation for that, HyperFeed discontinued its development of trading applications, divested its Internet subsidiary,, and signed several long-term, multi-million dollar contracts with leading financial firms for support of its new technology licensing business model.

By focusing HyperFeeds efforts on its ticker plant technologies and divesting less profitable product lines, Mr. Pluschkell broadened HyperFeeds potential customer base to include ex-competitors.

HyperFeedss API is an open industry standard and is compatible with many application providers. Its in use at the Chicago Board of Options and the Philadelphia Exchange.

Check out eWEEK.coms Finance Center at for the latest news, views and analysis on financial applications and services for the enterprise and small businesses.

Theresa is the Editor of's Finance Industry Center. She's been writing about financial technology issues since 1990 for a wide variety of publications, including PC Magazine, Newsweek, Fortune, and Fortune Small Business. She is also a Contributing Editor to Barron's and writes their 'Electronic Investor' column.

Theresa received a B.A. from the University of California, Berkeley, and a M.S. from the University of Santa Clara. She also has a private pilot's license. When she's not at her computer, she coaches a local high school volleyball team, plays softball and volleyball, and takes part in many Cal Alumni Band events. She lives in Northern California.


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