Nasdaq Speeds Up TotalViews Quotes

By Theresa Carey  |  Posted 2005-03-08 Print this article Print

Recognizing the importance of timely trading data, especially for those who engage in automated trading, Nasdaq has significantly sped up its TotalView data product.

The Nasdaq Stock Market Inc. announced Monday that its premier data product, TotalView, has been enhanced so that it delivers information faster to traders and investors. Nasdaq implemented a streamlined process of providing quotes and orders on Feb. 7, increasing TotalViews average speed and consistency of speed.
TotalViews average delivery speed has risen by more than 50 percent and now averages about 75 milliseconds.
Nasdaq now says TotalView is the fastest data feed available for receiving Nasdaq order book information. "These improvements reinforce TotalView as Nasdaqs premium market-data offering," said Adena Friedman, executive vice president of Corporate Strategy and Data Products. Read more here about Nasdaqs Data Factory Project. "With these enhancements, not only does TotalView offer a material increase in displayed liquidity over legacy products, but superior performance as well. Automated and other traders can utilize TotalViews greater speed and depth to increase their efficiency and gain a competitive edge." TotalViews look at the Nasdaq Market Center enables users to better identify trading opportunities, pursue unique time-sensitive trading strategies, follow pockets of liquidity over time, and better understand how orders are distributed throughout the market. TotalView provides the aggregated size of all quotes and orders available for execution for every price level in the Nasdaq Market Center for each Nasdaq National Market and SmallCap stock. TotalView also provides attributed market positions for Nasdaq participants at all price levels, and each firms full depth of interest in an issue via Nasdaq Workstation II as well as market data vendor products. Click here to read more about IBM and the New York Stock Exchanges collaboration on an order-management and messaging system. Additional data available includes unattributed order interest at all price levels under the market participant identifier of "SIZE," and net order imbalance information for Nasdaq Opening and Closing Cross-eligible securities. Nasdaq, which lists 3,300 companies, is the largest U.S. electronic stock market and, on average, trades more shares per day than any other U.S. market. Nasdaq is the primary market for trading Nasdaq-listed stocks. Check out eWEEK.coms for the latest news, views and analysis on financial applications and services for the enterprise and small businesses.
Theresa is the Editor of's Finance Industry Center. She's been writing about financial technology issues since 1990 for a wide variety of publications, including PC Magazine, Newsweek, Fortune, and Fortune Small Business. She is also a Contributing Editor to Barron's and writes their 'Electronic Investor' column.

Theresa received a B.A. from the University of California, Berkeley, and a M.S. from the University of Santa Clara. She also has a private pilot's license. When she's not at her computer, she coaches a local high school volleyball team, plays softball and volleyball, and takes part in many Cal Alumni Band events. She lives in Northern California.


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