Primus Buys Broad Daylight
Broad Daylight specializes in customer and employee self-service software.Customer service and knowledge management software developer Primus Knowledge Solutions Inc. announced Tuesday that it has reached an agreement to buy e-service software developer Broad Daylight Inc. in a cash-and-stock deal. Under terms of the acquisition, Primus will pay 2.09 million of its own shares plus cash equal to an additional 110,000 shares for Broad Daylight. At Primus closing price Tuesday of $1.16 a share, the deal is valued at approximately $2.55 million.
Broad Daylight, of Santa Clara, Calif., specializes in customer and employee self-service software. It also offers natural language search and knowledge management capabilities. Primus is strongest in the call center and corporate help desk markets.