SAP Updates CRM, SCM Products
New versions of SAP's CRM, SCM products are built on its NetWeaver integration platform and support new vertical industry business processes.ORLANDOSAP AG announced here today new versions of its customer relationship management and supply chain management products both built on its NetWeaver integration platform and supporting new vertical industry business processes. The latest version of mySAP CRM, 4.0, supports more than 280 industry-specific business processes as well as multichannel interaction processes via NetWeaver. "Version 4.0 is a significant one for us," said Henning Kagermann, chairman and CEO of SAP. "We feel very comfortable that with this release, well become the market leader in this space by the end of the year."
In this version, mySAP CRM provides industry-specific solutions for the automotive, chemicals and pharmaceuticals; engineering, construction and operations; consumer goods; high tech; industrial machinery and components; leasing; media and entertainment; oil and gas; professional services; public sector; retail; telecommunications; and utilities verticals.