Green IT: Apple, HP, Dell, Others: Every Day Is Earth Day

By Michelle Maisto  |  Posted 2009-04-21 Print this article Print
Apple, HP, Dell, Others: Every Day Is Earth Day

Apple, HP, Dell, Others: Every Day Is Earth Day

"Green computing" has been tossed around by marketers with as little regard for the real meaning as "organic." At its most earnest, however, green computing represents a growing, and very necessary, trend toward more energy-efficient devices, more eco-minded packaging materials and more thoughtful product end-of-life practices. The latter point has been a focus for enterprises, in part, because of legal mandates protecting the data on unwanted devices. The other aspect of the end-of-life practices, however, is ensuring that materials are responsibly recycled, and more enterprises are turning to vendors, such as Redemtech, that offer both security and recycling assurances. IDC reports that asset recovery and disposition of corporate IT assets has "grown from an obscure niche sector to a fully recognized industry." Further, the research firm is finding that the current economy is bringing enterprises to place new value on green technology. eWEEK takes a look at what companies such as Apple, HP, Dell, Lenovo and Nokia are doing to ensure that their PCs, handsets and packaging meet new standards for green and recycling. By Michelle Maisto
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

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