Green IT: IBM's Six Green IT Initiatives Target, Energy Efficiency, GHG Reduction

By Chris Preimesberger  |  Posted 2009-12-21 Print this article Print
IBMs Six New Green IT Initiatives Target, Energy Efficiency, GHG Reduction

IBMs Six New Green IT Initiatives Target, Energy Efficiency, GHG Reduction

by Chris Preimesberger
IBM is putting millions of greenbacks and a great deal of effort and time into branding itself as a leader in the Green IT sector. It spent much of 2009 building support for its green IT initiatives. One of its major support-building efforts was the Green & Beyond Summit at the California Academy of Sciences in San Francisco in June. Big Blue gathered a number of business and government leaders from around the world to detail the actions it is taking to help build the green and sustainable data center infrastructure of the 21st century. This slide show highlights six of the initiatives IBM is pressing forward with.
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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