Schneider Electric, which two years ago bought data center power management company APC, is looking to bring its myriad power management brands under the same umbrella, called EcoStruXure. The idea is to offer energy-efficiency solutions for all sorts of buildings, from data centers and homes to office buildings and factories. Schneider also is relying on a Web services platform to help tightly integrate the design of its various components to offer greater compatibility. There are several prongs to Schneider's EcoStruXure strategy, including education, technology and outreach to developing economies.
the past several years, French energy management company Schneider Electric has
aggressively built out its expertise through internal growth and external
Its biggest step into data centers came in 2007 with its $6.1 billion
purchase of APC (American Power Conversion),
which makes power management supplies for IT environments. Schneider also
offers devices for buildings, homes, factories and other facilities.
Now the company-with more than 114,000 employees, a presence in more than
100 countries, 120 brands and 600 legal entities-is looking to pull all these
businesses, products and services together to offer businesses of all sizes
energy management capabilities that Schneider officials say can help reduce
carbon emissions from their buildings by 30 percent.
At a daylong event here June 5 attended by more than 400 journalists from
around the world, Schneider officials laid out their EcoStruXure initiative
that is designed to create more intelligent and simpler energy management
components that save money and reduce waste.
It also guarantees greater integration between Schneider's myriad products
thanks to more compatible designs and a Web services architecture that helps
create this integration.
"For the first time, energy is becoming a C-level issue," Schneider Chief
Marketing Officer Aaron Davis said. "Also, technology for the first time is [tying]
these things together. ... Power and IT needs to work together."
Schneider, Davis said, has
significant footprints in both energy and IT.
The company first began talking about its EcoStruXure push last year, as
part of its "one company" program. Schneider officials began outlining some of
its deliverables during the event here.
"This [new software] architecture is about collaboration and how this works
together," said Jim Simonelli, CTO of
Schneider's IT business unit, adding that the company already has many hardware
pieces that can help with energy efficiency. "With EcoStruXure, we're trying to
bring them together."
Davis spoke about Energy
University, an online educational
community designed to teach people how to begin designing, building and
implementing energy-saving programs in their buildings. The courses touch upon
such issues as energy efficiency fundamentals, alternative power, data center
efficiency and the economics of energy efficiency. The project, which can be
is similar in design to the company's Datacenter