IT & Network Infrastructure : 10 Marketing Tips Dell and HP Need to Take from Apple

By Don Reisinger  |  Posted 2010-04-18 Print this article Print
10 Marketing Tips Dell and HP Need to Take from Apple

10 Marketing Tips Dell and HP Need to Take from Apple

by Don Reisinger
Apple is in a league of its own in the tech industry. The company enjoys the kind of hype, admiration and success that no other company in the space can muster. It has become such a major force in the industry that companies like Dell and HP, arguably its two biggest competitors in the laptop and desktop markets, look dull and stodgy by comparison. Perhaps that's why Dell and HP have a lot to learn from Apple about making and marketing products that fire the buyer's imagination. Apple has changed the market and carved out a niche as the premium provider of hardware and software in the industry. But how it accomplished that and how it continues to enjoy success can serve as object lessons for Dell and HP. This eWEEK slide show highlights some of the pages Dell and HP should rip from Apple's marketing manual.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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