10 Predictions for the Future of SAAS and On-Demand - Tech Takes a Back Seat
10 Predictions for the Future of
SAAS and On-Demand
10. Tech Takes a Back Seat
There are fewer technical hurdles to get a SAAS application to market than when we started this in 1999. Now the emphasis is shifting more to marketing strategy; the technology, while obviously essential, is taking more of a back seat.
SAAS, or cloud computing, on-demand applications or whatever you want to call it, is increasingly important in the enterprise. One software-as-a-service company, Innotas, provides an on-demand Project Portfolio Management package specifically designed for IT organizations. Customers include Forbes, Hamilton Beach and Simon & Schuster, as well as financial services, health care, retail, technology, telecommunications and energy organizations. Innotas CTO, founder and SAAS evangelist Demian Entrekin shares with eWEEK his thoughts on what lies ahead for SAAS as it continues to grow into a major marketing, sales and administration tool for enterprise business.