Speed, Trust Add to Chrome Momentum

By Don Reisinger  |  Posted 2010-03-01 Print this article Print

5. Trust is key

Trust is a key measure in the success or failure of a browser. When we consider the current stable of browsers, I would argue that Google offers the more trustworthy experience. Consider this: Opera is relatively unknown outside of advanced-user circles, Firefox lacks the notoriety of its competition, and Microsoft has been dealing with security issues for far too long. All the while, Google is the world's most-trusted search service. If trust matters to users, Google will capitalize.

6. Speed

One of the main reasons to use Google Chrome is its speed. In several tests examining the speed differences between Internet Explorer and Chrome, Google's browser has come out on top. The faster the browser, the better the experience surfing the Web. If Microsoft wants to hold off Google as it continues to gain market share, the company needs to work on Internet Explorer's speed.

7. Simplicity

Simplicity is king in the browser market. The vast majority of Web users today are novices when it comes to computing. They don't play with menus. They don't know how to change every setting. They just want to get on the Web, surf around, check e-mail and be done with it. Firefox, while simple to use, appeals to the more advanced user. So does Opera. But Chrome doesn't. When Google designed its browser, it realized that novice users might be downloading it and it designed Chrome accordingly.

8. Integration

Part of Google's genius is that it consistently works to integrate its core services into its other products to keep users coming back. That should help Chrome gain market share going forward. More people are using Google Search. Android is growing at a rapid rate. Even Google Buzz is performing relatively well. The more people who use Google's services, the more likely they will be to use Chrome.

9. Don't discount advertising's importance

Advertising plays a key role in the browser war. Google wants to totally dominate the Web advertising space, and it will do everything it can to achieve that goal. Its Chrome browser could be a great way for the company to filter people into its grips. At the same time, Microsoft is vying for more market share in the ad space. Google simply can't give Microsoft a significant opening on the Web. For now, it has that opening with Internet Explorer. And Google doesn't like it.

10. The rest can't do it

Whether or not Chrome will be able to supplant Internet Explorer as the world's top browser is anyone's guess. But it has the best shot at it. The rest of the browsers on the market lack the elements they need to overcome Microsoft. Google is big and powerful with a focus on beating Microsoft. The rest of the browsers on the market are run by small companies with less notoriety. Simply put, beating Microsoft comes down to money and size. And only Google has the right combination to do it.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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