Speed, Trust Add to Chrome Momentum
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5. Trust is key
Trust is a key measure in the success or failure of a browser. When we
consider the current stable of browsers, I would argue that Google offers the
more trustworthy experience. Consider this: Opera is relatively unknown outside
of advanced-user circles, Firefox lacks the notoriety of its competition, and
Microsoft has been dealing with security issues for far too long. All the
while, Google is the world's most-trusted search service. If trust matters to
users, Google will capitalize.
6. Speed
One
of the main reasons to use Google Chrome is its speed. In several tests
examining the speed differences between Internet Explorer and Chrome, Google's
browser has come out on top. The faster the browser, the better the experience
surfing the Web. If Microsoft wants to hold off Google as it continues to gain
market share, the company needs to work on Internet Explorer's speed.
7. Simplicity
Simplicity is king in the browser market. The vast majority of Web users
today are novices when it comes to computing. They don't play with menus. They
don't know how to change every setting. They just want to get on the Web, surf
around, check e-mail and be done with it. Firefox, while simple to use, appeals
to the more advanced user. So does Opera. But Chrome doesn't. When Google
designed its browser, it realized that novice users might be downloading it and
it designed Chrome accordingly.
8. Integration
Part of Google's genius is that it consistently works to integrate its core
services into its other products to keep users coming back. That should help
Chrome gain market share going forward. More people are using Google Search.
Android is growing at a rapid rate. Even Google Buzz is performing relatively
well. The more people who use Google's services, the more likely they will be
to use Chrome.
9. Don't discount advertising's importance
Advertising plays a key role in the browser war. Google wants to totally
dominate the Web advertising space, and it will do everything it can to achieve
that goal. Its Chrome browser could be a great way for the company to filter
people into its grips. At the same time, Microsoft is vying for more market
share in the ad space. Google simply can't give Microsoft a significant opening
on the Web. For now, it has that opening with Internet Explorer. And Google
doesn't like it.
10. The rest can't do it
Whether or not Chrome will be able to supplant Internet Explorer as the
world's top browser is anyone's guess. But
it has the best shot at it. The rest of the browsers on the market lack the
elements they need to overcome Microsoft. Google is big and powerful with a
focus on beating Microsoft. The rest of the browsers on the market are run by
small companies with less notoriety. Simply put, beating Microsoft comes down
to money and size. And only Google has the right combination to do it.
