10 Reasons Why Google Is the Only Company That Can Overcome Apple
News Analysis: Google is an extremely powerful company. But so far, it's being overshadowed by Apple. As time goes on, that will likely change because Google is the only company capable of overcoming Apple's power.Google announced recently that it has improved its mobile search service to allow users to find applications both online and in mobile application stores. As expected, users will be able to find apps in Android's Market from within search. But they will also be able to find applications in Apple's App Store, making it a useful application for those who don't want to use the built-in search in those stores. For its part, Google is being careful to give users the option of finding apps within search without pushing them in one direction or another. It's a smart move. It also shows how powerful Google has become.
Google is arguably the only company that has the ability to overcome Apple. As this latest move has shown, the company can work its way into some of Apple's core operations and attract customers. Admittedly, an improvement to search likely won't be enough to take Apple down.
2. Google knows how to innovate Google understands the value of innovation. The vast majority of other firms in the industry simply don't. Rather than sit back and follow the lead of its competitors, Google, like Apple, has gone out and found ways to innovate beyond what's already available. That was especially true with its search-and-advertising efforts, but it's quickly becoming clear that it wants to do the same in the mobile business, in the operating system market and in the living room. Going forward, as long as Google continues to strive for innovation, it will have a better chance of overcoming Apple. 3. Apple is huge One of the main reasons why no other company can overtake Apple in the tech industry is its size. With Steve Jobs presiding over Apple, the hardware company has become more valuable than Microsoft. That significantly bolsters its standing as the leader in the market. After all, with more than $40 billion in cash on hand and no other major competitor that has both its size and vision, Apple can rest easy knowing there is little chance of it being supplanted as the top company in the industry. Except, that is, if Google can get its act together. The search giant is extremely big, and it's starting to see the value of innovation. If it can continue, it might give Apple something to worry about. 4. Microsoft won't cut it Microsoft might be a hugely successful company that continues to do well each quarter, but its influence in the industry is slowly diminishing. Years ago, there was little debating which company was the biggest and most important in the tech space. Today, all that has changed. Microsoft has failed to innovate, it doesn't have a vision, and all the while its financial success has diminished over time. A few years ago, Microsoft might have been a real threat to Apple, but as the hardware company has shifted away from computers, it has left Microsoft far behind.