10 Reasons Why Microsoft Products Will Outshine Apple iSlate, Nexus One in 2010

By Don Reisinger  |  Posted 2010-01-04 Print this article Print

News Analysis: It seems that Apple's rumored iSlate and Google's Nexus One are receiving much of the attention as we head into 2010. But it might be Microsoft products, rather than those competing devices, that will steal the show this year. We take a look at why that might be the case.

Nowadays, all the talk in the tech space is about Apple's possible release of the iSlate and Google's Android-based Nexus One smartphone. Many observers contend that the iSlate will be the most important product release of 2010. Others are saying the Nexus One could be the "iPhone killer" we've all been waiting for. But maybe it's time to shift that focus to Microsoft and why it could dominate the industry in 2010.

The last year was a tough one for Microsoft. Its Windows Mobile platform sank to around 9 percent market share. Google was the first to build hype on Web-based operating systems. And Windows Vista still kept consumers and the enterprise from fully believing in the value Windows 7 offers.

But 2010 is quickly shaping up to be a much different year. With Bing offering a service that can actually stand up to Google Search, Windows 7 carrying the Microsoft banner forward and the possibility of an improved Windows Mobile, 2010 might just be the year when Microsoft regains its spot as the dominant force in the tech industry.

A colleague here at eWEEK, Nicholas Kolakowski, recently wrote that Windows 7, Microsoft's pact with Yahoo and the cloud will determine how successful Microsoft is over the next year. He's right. But he's not quite convinced that Microsoft will be able to enjoy a solid year in any of those sectors. I'm convinced, however.

I believe that Microsoft realizes that the market is changing. It finally understands that it can't simply coast and expect to be successful. And most importantly, it understands that it needs to work hard to compete with Google. That sounds like a recipe for success in 2010. Here are 10 reasons why Microsoft will dominate 2010.

1. Google obsession

Although obsessing over one company can be a bad move for many companies, Microsoft's obsession with Google will likely help it in 2010. This year will be marked by a war between the software giant and the online giant. They will battle it out for dominance in the area of Web-based operating systems. They will go at it in Web services. And they will likely gun for each other in the mobile space. Microsoft is extremely worried (for good reason) that Google could supplant it as the dominant company in the tech industry. As a result of obsessing over Google in 2010, the software giant will likely do much better job of fending off Google's onslaught.

2. Windows Mobile 7

Windows Mobile is on the ropes. The mobile operating system that once held a significant share of the market is now attempting to stay relevant. And so far, it hasn't done a good job of it. But with the release of Windows Mobile 7 in 2010, all that could change. Microsoft is saying its latest mobile OS will have the features that users want-and then some. Assuming that's true, it's likely that Microsoft will regain some of its lost market share in 2010. That doesn't mean that it will supplant Apple-that's highly unlikely-but it should help Microsoft bolster its mobile division.

3. Azure

Microsoft's Azure platform doesn't receive the kind of attention Google's Chrome OS is getting, but it really should. Azure will likely be home to many, if not all, of Microsoft's cloud endeavors going forward. Azure will provide Web access to key Microsoft applications, while helping it face off against any Web strategies Google implements to bolster the appeal of Chrome OS. And that all fails to mention the impact Azure could have on the enterprise. The business world is moving slowly to the cloud. Microsoft is ready to greet it with open arms.

4. Windows 7

Microsoft's latest operating system is arguably the best operating system currently available. Windows has historically been one of the most important contributors to Microsoft's success or failure. For years, it was the banner product. But when Vista hit store shelves, all that changed, and Microsoft was forced to scramble. It fixed its mistake with Windows 7. In 2010, many more companies and consumers will realize that.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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