10 Reasons Why a Google Fiber Network Could Reshape the ISP Landscape - Google Trying to Spur ISPs into Action (
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5. It Sets a Precedent
By offering 1G-bps Web speeds, Google can set a precedent in the market. For
once, ISPs
will be required to play catch-up. Once some users start talking about the
incredible speeds Google is offering them, others will be jealous. They will
speak out against their own ISPs. And it might cause Comcast, Time Warner Cable
and the others to finally get going on investing in infrastructure to deliver
faster speeds. It might not be instant, but improvements will likely follow
after Google unleashes its network.
6. The Freshness of Openness
According to its blog post, Google plans to deliver a spirit of openness with
its network that users just haven't seen on the Web. Google's network will be "open
access," which will allow users to choose an ISP from all those that use
Google's network. For once, that openness might breed a sense of competition
that seems to be lacking in the industry. ISPs are currently operating with
little fear of competition. Google might be able to change that.
7. Passing Savings On
Google also plans to try out savings ideas to limit the deployment costs it
will be required to pay for its network. Hopefully, that means that those
savings will be passed on to the Web user. In most cases, having such a hope
wouldn't make sense when discussing the telecommunications industry. But Google
is different. In several cases, it has changed the industries it competes in
for the better. Hopefully, it will follow suit in the telecommunications
industry.
8. It Could Revolutionize the Web
If 1G-bps download speeds come to user homes, it could have a huge impact on
the Internet. More advanced Web apps requiring better speeds could be offered.
Larger files could make their way to the Web, making it a more preferred backup
solution for any enterprise. Perhaps most importantly, it could challenge some
Web developers to deliver experiences we haven't seen to this point. The
Internet could be a different place after Google's network gets going.
9. Download Speeds Change Everything
Download
speeds could have a profound impact on the way users interact with the tech in
their homes. According to Google, users could download movies from the
Internet in "less than 5 seconds." Downloading HD films from a
set-top box like the Apple TV would be more amenable to users. Google's 1G-bps
connection could also affect the gaming world, making it possible for games to
be delivered to users' homes over the Web, rather than require physical discs.
Simply put, Google's download speeds could deliver exciting new advancements
that could revolutionize the industry.
10. It's Google
Let's not forget that Google is the company behind the idea to deliver 1G-bps
Web speeds. If it were an ISP or an unknown company, some might be suspect. But
Google has a proven track record of delivering a service that people want to
use. It also has the team and technical know-how to deliver on its promises.
Whether or not Google's network will be available to just a handful of people
or if its plan is part of a larger-scale desire to take on ISPs is currently
unknown. But if any company can revolutionize the telecommunications business,
it's Google. It should be exciting to see what comes of its plans.
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