10 Things AMD Needs to Fix Now - Jettison the Consumer Electronics Division

By Scott Ferguson  |  Posted 2008-04-24 Print this article Print

Jettison the Consumer Electronics Division

During a recent conference call with analysts, CEO Hector Ruiz and President Dirk Meyer all but indicated AMD would sell off its consumer electronics division in order to concentrate on its core businesses: x86 microprocessors and the graphics division it acquired through the ATI purchase. The consumer division has pulled in revenue of about $100 million per quarter but has not performed as the company hoped.


AMD reported its sixth straight quarterly loss April 17 and continued 2008 on a sour note, but management promises the company will turn things around-


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