10 Things AMD Needs to Fix Now - Stop Competing Against Intel on Price
Stop Competing Against Intel on Price
When it comes to price, Intel has the advantage and the company seems willing to discount deeper in order to maintain its market-share lead. If AMD continues to cut prices, it will never be able to keep up with its larger rival. AMD needs to continue to distinguish itself through chip design, such as the technical achievement it offered in placing four cores natively on a piece of silicon, the integrated memory controller and hybrid graphics.
AMD reported its sixth straight quarterly loss April 17 and continued 2008 on a sour note, but management promises the company will turn things around-