IT & Network Infrastructure : 10 Things Apple and Microsoft Haven't Learned About Google

By Don Reisinger  |  Posted 2010-03-07 Print this article Print
10 Things Apple and Microsoft Haven't Learned About Google

10 Things Apple and Microsoft Haven't Learned About Google

10 Things Apple and Microsoft Haven't Learned About Googleby Don Reisinger
At a time when Google is attempting to control every market that it enters, one would think that Microsoft and Apple, the dominant players in the OS and mobile markets, respectively, would be able to confront an online company with no experience in either space and keep it down. But that hasn't happened. Google is working its way into the OS market. It has captured market share away from several Microsoft software products. It has even cemented itself as a viable alternative to the iPhone, thanks to its Android OS. Evidently, both Apple and Microsoft misunderstood just how powerful Google really is. The company has huge coffers of cash at its disposal. It has a fantastic leadership team that knows how to get things done. And it's supported by employees who have developed some of the better services on the Web. Simply put, Google has everything going for it right now. And although Microsoft and Apple are also immensely successful, it's as if they're trying to figure out how to take on the search giant. Of course, competing with Google can be dangerous. And it's quite evident by now that neither Apple nor Microsoft has learned everything they should about the company. Let's take a look at what Microsoft and Apple need to learn about Google.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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