AMD Joins Push for Cooler, More Efficient Server Room
Using technology developed for laptops, the company adds power management to its Opteron processor line.Advanced Micro Devices Inc.s announcement that its new PowerNow technology will be available on its Opteron line of processors could mean a lot to some enterprise customers. The technology, which actually became available in May, despite AMDs announcement this week, is designed to let the processor run more slowly when demand is light, and then to return to full speed when needed. The technology is the same as the companys "Cool and Quiet" technology intended for laptop applications.
For AMD customers this technology could be crucial. "We have a lot of our customers in the server world who are really facing a lot of power infrastructure issues," said Margaret Lewis, AMDs commercial software strategist. According to Lewis, customers are finding that they cant provide more power to their data centers than they already have, and they cant provide more cooling, either. She said that the best they can do is make judicious use of the power they have.