Advanced Micro Devices is making it clear that its upcoming 45-nanometer
processor for servers—"Shanghai"—will compete
against what Intel brings to market with its new line of processors based on
the upcoming "Nehalem" microarchitecture.
On the eve of the Intel Developer Forum, at an Aug. 15 press conference, AMD
Senior Vice President Randy Allen said these 45-nm chips will ship in the
fourth quarter of 2008, which means that some of AMD's OEM partners could
have early systems for sale by the end of the year.
In previous statements, AMD executives
have said the first 45-nm processor products would ship in the second half of
2008. Intel
has not specified when the first of its Nehalem chips for servers will ship to
partners. The first of these processors will appear in high-end desktops.
But it
is clear that Intel will want to counter what AMD
has to offer, especially in the high-volume, two-socket server market. This
could mean Nehalem-based chips for two-socket servers will appear in the fourth
quarter as well.
During the press conference, Allen attempted to claim that AMD
would be ready with its products before Intel, especially those chips for two-
and four-socket servers. While this can be seen as a classic fear,
uncertainty and doubt campaign, it at least shows that AMD
feels it has overcome the problems that led to delays with the quad-core, 65-nm
Opteron chip in 2007.
"They [Intel] won't be factoring our 45-nanometer Shanghai
product and be making shipments of that by the end of the year," Allen
said. "I think some of the questions that should be asked are, What is
their [Intel's] specific schedule for their two-socket offering around Nehalem
and when is that going to make its way into the four-socket platforms?"
It should not come as a surprise that AMD
would want to take some of the thunder out of Intel's upcoming Developer Forum,
but the fact that Allen spent a significant amount of time talking about how
Shanghai will measure up to Nehalem shows where AMD
is looking to compete against Intel through the rest of the year and into 2009.
"What AMD basically said today was
that the company is confident about its position going into the second half of
the year and despite the stumbles that they have had between last year and early
this year, the second half of 2008 is shaping up with their strongest product
lines to date," said John Spooner, an analyst with Technology Business
Research.
"Of course, AMD is still up against
a juggernaut in Intel, which also believes that the best of what they have to
offer will also come to the market in the second half of 2008," Spooner
said.
The Intel Nehalem architecture will include two improvements that should
have a significant impact within the multisocket server space. The first is an
integrated memory controller, which will eliminate the front side bus and
increase performance, and the second is a high-speed, chip-to-chip interconnect
called QuickPath. (For the record, AMD has
accused Intel of taking engineering and chip design ideas first used with
Opteron.)
While AMD is looking to compete with
Intel in the two- and four-socket server space, there was a notable absence of
details about Shanghai during
Allen's talk, including specifics on performance improvements.
AMD has previously said Shanghai
will contain 6MB of Level 3 cache compared with the 2MB of L3 cache in the
company's current crop of quad-core Opteron processors. Something AMD
has in its favor is that the Shanghai
chips will be compatible with the current group of Opteron chips. With BIOS
update, users can upgrade their systems fairly easily, which should help AMD
move the products into the marketplace.
For Intel, an upgrade to a Nehalem chip will require a new chip set, which
means OEMs will have to engineer new systems.
The rest of the AMD
press conference focused on how the company plans to bring more graphics and
CPU technology into the market during the next several months, especially when
it comes to notebooks. When
the issue of AMD's mysterious "asset-smart" strategy came up,
Allen declined to comment.