APC Starts Division to Make Data Center Controls

By Chris Preimesberger  |  Posted 2010-07-27 Print this article Print

American Power Conversion announces the formation of a specialized software business unit to focus on control of all aspects of the data center.

IT physical infrastructure companies, the folks who make precision power and cooling equipment, uninterruptible power supplies, and energy management software, are starting to make moves into the data center management software sector.

Emerson Network Power has quietly begun providing system management, monitoring and reporting software and will be expanding its software and services in the months to come. eWEEK will have more on this at a later date.

On July 27, APC (American Power Conversion), owned by Schneider Electric, announced the formation of its own specialized data center software business to focus on control of all software, hardware, and facilities in the data center environment.

The new APC division will be responsible for advancing all software and management systems for the data center physical infrastructure, the company said. Soeren Jensen, vice president of APC Data Center Software, will lead the team, which will be responsible for software development, offer creation, sales, service, marketing and partner programs.

The Data Center Software business is intended to become a key contributor to Schneider Electric's EcoStruxure architecture and will support Schneider Electric's overall energy management initiatives. APC's InfraStruxure management software portfolio, a critical element of EcoStruxure, will be the prime focus of this division.

The software portfolio includes InfraStruxure Operations, for daily operations and inventory management; InfraStruxure Central, for data gathering and monitoring; InfraStruxure Capacity; InfraStruxure Change, for planning and optimization; and InfraStruxure Energy Efficiency, for energy analysis and modeling down to the server location in a rack.

In the July 2009 white paper "Data Center Management & Energy-Efficiency Software," The 451 Group reported that, "Schneider Electric has the scale, brand, vision and penetration to take a leadership position in data center energy management software; its size is also helping it make important alli??íances. InfraStruxure is currently just one of several offerings in this market, but it has the potential to be a clear leader."

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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