Akamai Technologies announces the release of Akamai Download Analytics and upgrades to an existing product, Akamai Download Manager, to improve downloads for business and consumer customers.
Akamai Technologies has announced a new product, Akamai Download Analytics,
and upgrades to its Akamai Download Manager, to improve downloads for business
and consumer customers.
Akamai on March 24 said the new and upgraded solutions enable "Akamai
customers to create a customized and branded download experience, increase user
engagement during the download process, improve conversion rates and garner
business-critical download analytics reporting and data."
"Akamai's enhanced Electronic Software Delivery solution is designed to
help companies address and meet the shifting requirements of today's online
software delivery market while managing costs," Reynold Harbin, Akamai senior
product line director, said in a statement. "By offering the latest
download management technology to improve the performance and integrity of
downloads, a new and fully customizable user interface, and the ability to
inspect download behavior with download analytics, [Akamai makes it so that]
customers using our delivery platform will now be able to fully optimize their
end users' download experience. The benefits are increased end-user engagement
and improved software installation rates, enabling companies to drive success
of the online channel for software distribution."
Akamai said:
"Akamai Download Analytics is
designed to provide Akamai's customers with access to:
-User engagement
metrics, including download duration and completion rate
-User analysis by geography, network
and connection speed
-User behavior data, such as start,
stop, pause, and cancel
-Content usage metrics, including
bytes delivered and bytes per download
-Powerful custom reporting, including
the ability to define the data set, reporting dimensions, and metrics, filter
using standard matching criteria applied against any dimension and a report
customization interface."
The company statement also said:
"Gaining visibility into the
effectiveness of electronic software download offerings is critical to maximize
the value of an online channel. Software vendors face many challenges including
software monetization, maximizing try-to-buy conversions, managing online
distribution strategies, prioritizing online marketing efforts, and monitoring
and allocating distribution costs. [...]
Akamai Download Analytics is designed
to give companies a vast amount of insight, including completion rates,
download duration, and user behavior, to make key business decisions on their
electronic software delivery strategies."
Akamai described its Download Manager as "a desktop software application
that is designed to enable users to download content quickly, easily and
reliably." The new version offers "a simplified, multifile workflow
designed to enable software publishers to enhance the user experience while
managing complex workflows for entitled software. The new enhancements to
Akamai's Download Manager are particularly important in cases where downloads
need to occur in a specific order, authentication mechanisms need to be applied
to multiple files, custom error messages need to be delivered, multilingual
support is necessary, or a specific file needs to be called when all files have
been successfully downloaded," the company said.
Download Manager also features a "new, customizable user interface"
that enables companies to "immerse users in their brand and promote
additional offerings during the download experience. Advanced controls now
empower the user to pause, stop or resume downloads at their discretion, giving
them the option to restart a download at a later time or automatically recover
from dropped connections or system crashes. By managing multiple parallel
connections to maximize the available bandwidth, Akamai Download Manager is
designed to improve performance, especially on high-latency or high-packet-loss
connections. Download Manager is also fully compatible with existing security
implementations, including SSL [Secure
Sockets Layer]."
The company also said, "Electronic software delivery revenue is
expected to grow to $67.2 billion in 2013 according to IDC."
"Electronic software delivery has strong potential in today's digital
economy, given its impact on cost savings, ability to enhance a user's
experience with a brand and reduced environmental impact," Amy Konary,
research director of Software Pricing, Licensing and Delivery at IDC,
said in a statement. "The technological and cultural barriers that held
electronic distribution models back in the past are falling, and vendor
initiatives to increase the amount of software delivered this way should create
a period of rapid growth in the percent of software sales that are fulfilled
electronically."
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