HTC Shows No Fear of Motorola, Apple

By Don Reisinger  |  Posted 2010-09-15 Print this article Print


5. Carrier agnosticism 

One of the biggest mistakes Apple continues to make with its iPhone is making it exclusively available to AT&T customers. HTC, on the other hand, has decided to be carrier agnostic. By doing so, HTC has maximized its market. And in the process, the company has enjoyed strong sales. Apple's decision to stick with AT&T is a problem that so far HTC has capitalized on. 

6. The big display is impressive 

The HTC Evo 4G and now the HTC Desire HD boast a 4.3-inch display. At first glance, that might not mean much, since Apple boasts a 3.5-inch display for its iPhone. But anyone who has picked up a larger-screen product knows it's impressive. And it adds considerable value to a device when surfing the Web, checking e-mail or viewing video. HTC's decision to double down on big displays is a smart one. And it's something that makes its strategy effective against Apple. 

7. 'Customer-first' seems to work 

In a statement announcing its new smartphones, HTC said that it has taken a "customer-first" approach to device design. Marketing-speak aside, it seems that that might be true. As noted, HTC offers both touch-screen smartphones and those that include a physical keyboard. It makes devices available on multiple carriers. It also offers phones running different software. HTC is delivering a fine experience to any customers seeking just about any option. That's important. 

8. The more phones, the better 

HTC offers a slew of devices to customers. Currently, Apple offers the iPhone 4 and the iPhone 3GS. And those devices are available only to AT&T customers. Such a small selection could be hurting Apple. But HTC's decision to keep offering new smartphones has proved successful for the company. And it has shown that quantity matters in the smartphone market. 

9. It's equal to Motorola 

Recently, all the talk in the Android space has revolved around Motorola. The company's Droid X and Droid 2 are captivating customers. But HTC is on an equal level as Motorola. In fact, the company is delivering products that customers want just as much as the Droid X and Droid 2. Thanks to that, Apple has multiple, powerful Android competitors. And that's not good for business. 

10. It works closely with Google 

Since Android OS launched, HTC has worked closely with Google. In fact, HTC developed Google's own Nexus One smartphone. Going forward, that relationship will likely strengthen. And as it does, Apple will be faced with a major issue. Its top competitor in the mobile market will be working closely with (arguably) its top competitor on the device side. That alone could cause some concern for Apple as it attempts to fend off competitors in the smartphone market. 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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