HTC Shows No Fear of Motorola, Apple
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5. Carrier agnosticism
One of the biggest mistakes Apple continues to make with its
iPhone is making it exclusively available to AT&T customers. HTC,
on the other hand, has decided to be carrier agnostic.
By doing so, HTC has maximized its market.
And in the process, the company has enjoyed strong sales. Apple's decision to
stick with AT&T is a problem that so far HTC
has capitalized on.
6. The big display is impressive
The HTC Evo 4G and now the HTC
Desire HD boast a 4.3-inch display. At first glance, that might not mean much,
since Apple boasts a 3.5-inch display for its iPhone. But anyone who has picked
up a larger-screen product knows it's impressive. And it adds considerable
value to a device when surfing the Web, checking e-mail or viewing video. HTC's
decision to double down on big displays is a smart one. And it's something that
makes its strategy effective against Apple.
7. 'Customer-first' seems to work
In a statement announcing its new smartphones, HTC
said that it has taken a "customer-first" approach to device design.
Marketing-speak aside, it seems that that might be true.
As noted, HTC offers both touch-screen
smartphones and those that include a physical keyboard. It makes devices
available on multiple carriers. It also offers phones running different
software. HTC is delivering a fine
experience to any customers seeking just about any option. That's important.
8. The more phones, the better
HTC offers a slew of
devices to customers. Currently, Apple offers the iPhone 4 and the iPhone 3GS.
And those devices are available only to AT&T customers. Such a small
selection could be hurting Apple. But HTC's
decision to keep offering new smartphones has proved successful for the
company. And it has shown that quantity matters in the smartphone market.
9. It's equal to Motorola
Recently, all the talk in the Android space has revolved
around Motorola. The company's Droid X and Droid 2 are captivating customers.
But HTC is on an equal level as Motorola. In
fact, the company is delivering products that customers want just as much as
the Droid X and Droid 2. Thanks to that, Apple has multiple, powerful Android
competitors. And that's not good for business.
10. It works closely with Google
Since Android OS launched, HTC has worked closely with Google.
In fact, HTC developed Google's own Nexus One smartphone. Going forward, that
relationship will likely strengthen. And as it does, Apple will be faced with a
major issue. Its top competitor in the mobile market will be working closely
with (arguably) its top competitor on the device side. That alone could cause
some concern for Apple as it attempts to fend off competitors in the smartphone
market.
