IT & Network Infrastructure : Apple iPad Is Hurting Laptop, Notebook Sales: 10 Reasons Why

By Don Reisinger  |  Posted 2010-09-20 Print this article Print
Apple iPad Is Hurting Laptop, Notebook Sales: 10 Reasons Why

Apple iPad Is Hurting Laptop, Notebook Sales: 10 Reasons Why

by Don Reisinger
Apple's iPad is doing a number on laptop sales. In fact, Best Buy recently reported that Apple's tablet has reduced laptop sales by 50 percent. Moreover, market-research firm NPD recently released figures showing a steep decline in notebook sales growth since the release of the iPad. Prior to the release of the iPad, notebook sales year-over-year growth grew by as much as 70 percent in a single month. In August, year-over-year sales dropped by 4 percent. These facts alone are enough to alarm companies such as HP and Dell. But they also demonstrate the success Apple has had at attracting customers that, last year, would have never considered getting their hands on an oversized iPod Touch. Exactly how Apple has been able to target customers, deliver them the products they desire, and cut into laptop sales is rather fascinating. And it indicates Apple's willingness to take chances, build upon its past success, and perhaps most importantly, capitalize on the errors laptop vendors have been making for years. Read on to find out how Apple has been able to hurt laptop sales so badly.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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