News Analysis: Apple has scheduled a media event on Sept. 1 to discuss new products. But there will be several things that won't happen at that show.
Apple plans to hold an event on Sept. 1 that many believe will
focus on the company's music efforts. Although Apple hasn't said what it will
talk about, speculation abounds over the possibility of a new iPod, the release
of a new Apple TV, and much more.
But there are also some rumors flying around that make little
sense. It's not a stretch to say that Steve Jobs will offer some worthwhile
goodies for tech lovers, but it is a stretch to say he'll unveil a new,
all-in-one television or reveal an iPhone 4 antenna fix. Whatever the updates and new products Jobs does announce,
there are several things that he won't.
Here is a look at the topics that Steve Jobs won't touch on
during the next Apple event.
1. Death of the iPod
The last thing Steve Jobs will do is talk about the potential
death of the iPod. After all, the company still believes that that market has
potential. But as time goes on, the argument is becoming more debatable. The
iPod space is maturing. Thanks to the iPhone, fewer customers see a reason to
have both Apple's smartphone and its music player. Steve Jobs will remain
upbeat about the iPod, but, eventually, the company will need to acknowledge
that the device isn't as important as it once was.
2. Substantially new iPods
expect groundbreaking new iPods coming from Apple
. Its line of music
players will undoubtedly be updated with some nice new features, but the
chances of the company pushing the envelope one more time in that space seems
awfully slim. As mentioned, the iPod space is maturing. And there is very
little that Apple can do to improve upon its current offering. Expect Steve
Jobs to unveil an iterative update to current models - nothing more.
3. iPhone 4 antenna issues
Jobs will not discuss iPhone 4 antenna woes at his company's next event
Apple has made it clear that it believes every mobile device maker has an
antenna problem that's inherent in today's smartphone designs. That doesn't
sound like a company that will have a fix anytime soon. Plus, it's doubtful
that Jobs would want it to get lost amid new iPods.
4. New iMacs
Speculation abounds over when, not if, Apple will announce
revamped iMacs with a touch screen. Although it's certainly possible, given the
company's penchant for touch displays, it wouldn't make sense for Apple to make
such a huge announcement at an event designed for music. Apple knows how to
build hype for products and let the innovation shine. A few new iPods won't
allow that to happen for a revamped iMac.