Apple's Fall Product Plans: 10 Things It Won't Announce Sept. 1

By Don Reisinger  |  Posted 2010-08-30 Print this article Print

title=Don't Look for a Verizon iPhone on Apple's Sept. 1 Agenda} 

5. Lala 

Lala was once a fine Web-based music service; today it's gone. And Apple has said nothing about it since it took it down from the Internet. At this week's event, Steve Jobs will make no mention of Lala. The only reason he acquired that company was to get its technology. And that technology will eventually be rolled into iTunes. When that happens, Lala will be forgotten for good. 

6. An Apple television 

Over the past few months, more and more rumors have cropped up claiming that Apple is building an all-in-one television that will provide iTunes content, apps, and much more. Although the possibility of such a product sounds great, it's highly unlikely that it will crop up at this week's event. Once again, an all-in-one television is a major release. Apple will want to give it the attention it deserves. 

7. A Verizon iPhone 

Apple is not ready to announce a Verizon iPhone. As most analysts have said, once it's announced that Verizon will be getting Apple's smartphone, the entire market will change. AT&T customers will jump to Verizon, and millions of current Verizon customers will wait for the iPhone to land. It's a nice scenario, but it's one that Apple doesn't want to play out. . .yet. Not only will it damage its relationship with AT&T, but it will drastically hurt iPhone sales going into the critical holiday shopping season. 

8. Its relationship with AT&T 

Apple's relationship with AT&T could soon be strained. Once the iPhone comes to Verizon's network, AT&T will be fighting it out against the one competitor that it had hoped wouldn't get the iPhone. When that happens, Apple will need to make it clear that it still enjoys a strong relationship with AT&T, both for its investors and those of AT&T. But don't expect that to happen anytime soon. When Apple announces the Verizon iPhone, the company will make it clear it plans to continue a strong relationship with AT&T.

 9. A small iPad 

Reports have suggested recently that Apple will be releasing a 7-inch iPad to compete with the smaller tablets on the market. Although some folks would like to have it, the chances of such a device coming out anytime soon seem slim. For one, Apple has found the sweet spot for tablet sizes. The current iPad design is selling extremely well. It wouldn't make sense for the company to further flood the market with a product that, at least so far, consumers haven't shown they want.

 10. Android OS 

Android OS is becoming a major problem for Apple. As recent sales figures have shown, the mobile operating system is outselling iOS quite handily. Going forward, Apple will probably have little to say about Google's platform. After all, Android OS is a problem for Apple. The last thing Steve Jobs wants to do is talk about the problem that Android poses for future iPhone sales. 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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