IT & Network Infrastructure : Auto Tech Gadgetry Gets Star Treatment at CES 2010

By Chris Preimesberger  |  Posted 2010-01-12 Print this article Print
Auto Tech Gadgetry Gets Star Treatment at CES 2010

Auto Tech Gadgetry Gets Star Treatment at CES 2010

by Chris Preimesberger
Automobiles with the latest electronic gadgets and computer connectivity shared the spotlight at the 2010 International Consumer Electronics Show Jan. 7-10 in Las Vegas with smartphones, flat-screen TVs and tablet PCs. Ford, General Motors, Chrysler Kia, Toyota, Mercedes and Audi all vied to demonstrate that their cars were the most tech-savvy or greenest on the show floor. As soon as attendees entered the Central Hall, they were greeted by huge Intel and Microsoft displays, followed immediately by the Microsoft-Ford-Kia showroom, where several soon-to-market vehicles were available for viewing and tire-kicking. Connected cars were in evidence all through the show. In separate areas were displays involving General Motors (which introduced a new OnStar power-monitoring application for its Chevy Volt), Chrysler (unveiled a new remote-control gizmo), Audi (a clean-diesel vehicle with advanced 3D GPS) and Mercedes (new remote sound system improvements). Here are some of the highlights from the auto tech displays at CES 2010.
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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