Linksys Brand Endures

By Chris Preimesberger  |  Posted 2007-07-30 Print this article Print

Linksys will be coming out later this year with new products, and they will be Linksys-branded, Sohl said. "Were not looking at making any changes as of right now. We have a whole slew of products to announce, we just had our big Connected Office Day about two months ago; we have a lot of products lined up for the holiday season, which will all be coming into the market with Linksys on them," Sohl said.
Linksys sells products in about 80 countries, and about 30 percent of its revenues come from international customers, Sohl said.
"It is true what John [Chambers] said, that the Linksys name isnt as strong overseas as it is in the United States," Sohl said. "So we have some work to do." Ironically, Linksys announced earlier this month that it wanted to improve its brand visibility and make its products more available in India and the Far East. Sanjeev Gupta, Asia Pacific sales director for the division, said that "we are working closely with our two distributors -- Ingram Micro and Redington -- and efforts are under way to understand and meet the regional demand." Cisco acquired Linksys Inc. in March 2003 for about $500 million, becoming Ciscos first strategic acquisition in consumer and home networking. Click here to read Linksys move into storage products for SMBs. Media relations reps at Frys, Best Buy and Circuit City all declined comment to eWEEK, saying that they do not offer public statements on companies branding practices. However, customers at the Frys retail warehouse store in Palo Alto, Calif., told eWEEK that, yes, branding does make a big difference when it comes to making a purchasing decision. "I have bought two LAN setups -- both from Linksys -- for my home over the last four years, upgrading from 802.11B to 802.11G, and Im very happy with the performance," said Brandon Bergstrom of Mountain View, Calif. "When I go back to upgrade next time, Ill look for Linksys equipment, because my experience with Linksys has been good. "Even though I know in the back of my mind that Cisco and Linksys are one and the same, it might still affect my buying decision." Fellow Frys shopper Howard Ahearn, Sunnyvale, Calif. offered a succinct comment: "Why should I go looking for a Cisco home router? Cisco doesnt know anything about home routers." Check out eWEEK.coms for the latest news, views and analysis on servers, switches and networking protocols for the enterprise and small businesses.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel