Cisco Turns IP Video Work into Enterprise Offering

By Matthew Hicks  |  Posted 2004-03-23 Print this article Print

Teaming with rich-media presentation vendor IVT, the company launches a package for enterprises to run streaming video and video on demand over IP networks.

Cisco Systems Inc. has brought together eight years of its work on internal streaming media and video on demand in a new product offering for enterprises wanting to broadcast video over IP networks. The San Jose, Calif., company on Tuesday launched its Business Video Solution. The package combines Ciscos routers and switches for managing IP traffic with the companys recommended network architectures, best practices and training tools that are based on its internal Cisco Media Network, used to deliver video, audio and Flash to employees and customers. "Weve put together this package of how we do it here so customers can get up and running very quickly," said Mike Mitchell, director of the Cisco Media Network.
The video offering also includes Interactive Video Technologies Inc.s MediaPlatform 3.0 for authoring and publishing rich-media content. That platform uses a Web interface for capturing video and audio, synchronizing Power Point slides and graphics, editing HTML and navigating.
The combination of Ciscos expertise and IVTs publishing platform targets medium and large enterprises that want to hold large-scale video presentations and events, whether streamed or on-demand, officials at the companies said. "Were more about very customized and branded experiences where its one to many and about getting across a message," said Greg Pulier, chief technology officer and founder of New York-based IVT. Click here to read about how Cisco has added more video capabilities to its VOIP offerings. Pricing for the Cisco Business Video Solution varies widely but is targeted to run less than $500,000, Mitchell said. The Cisco and IVT components of the package are sold separately by the individual companies but have been packaged to work together. Check out eWEEK.coms Server and Networking Center at for the latest news, views and analysis on servers, switches and networking protocols for the enterprise and small businesses.
Matthew Hicks As an online reporter for, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

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