Cogito Semantic Advertiser from Expert System - How Cogito Semantic Advertiser Understands Content

By Clint Boulton  |  Posted 2008-09-16 Print this article Print
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4. How Cogito Semantic Advertiser Understands Content

Page contents are semantically processed and tagged using methods similar to human comprehension in preparation for precise selection by the ad server.

Expert System positions Cogito Semantic Advertiser as an alternative to Google's AdSense search keyword ad management tool. Expert System applies semantic technologies to its contextual ad formula, discerning greater meaning from the text in an article to provide more relevant ads.

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