DreamWorks moves from AMD to Intel to supply chips and other technology for its animation operations.
Animated-movie studio DreamWorks Animation SKG has chosen chipmaker
Intel Corp over previous supplier Advanced Micro Devices to supply
chips and other technology for its big computer-animation operations,
The Wall Street Journal said.
The deal is expected to replace the studio's computing hardware,
including 1,500 Hewlett-Packard Co server systems and 1,000
workstations that use AMD microprocessors, with new HP systems that use
Intel chips, the paper said.
Financial terms of the deal were not disclosed.
AMD, which has heavily courted tech-savvy animation houses as
customers, had announced a three-year pact with the studio in April
2005, the paper said.
The shift comes as DreamWorks plans the release of 3-D films in the hope of pushing up flat U.S. movie attendance.
The move to Intel was based on the capabilities of two forthcoming
Intel chips, which would speed up many computing operations and help
the studio's planned shift next year to 3-D animation, DreamWorks
DreamWorks' 3-D initiative, using proprietary technology and
processes, will make its debut on March 27, 2009, with "Monsters vs.
DreamWorks, Intel and AMD could not be immediately reached for comment.
(Reporting by Pratish Narayanan in Bangalore; Editing by Erica Billingham)
Copyright Reuters 2008. All rights reserved. Users
may download and print extracts of content from this website for their own
personal and non-commercial use only. Republication or redistribution of
Reuters content, including by framing or similar means, is expressly prohibited
without the prior written consent of Reuters. Reuters and the Reuters sphere
logo are registered trademarks or trademarks of the Reuters group of companies
around the world.