DreamWorks Opts for Intel over AMD

 
 
By Reuters -  |  Posted 2008-07-08 Email Print this article Print
 
 
 
 
 
 
 

DreamWorks moves from AMD to Intel to supply chips and other technology for its animation operations.

Animated-movie studio DreamWorks Animation SKG has chosen chipmaker Intel Corp over previous supplier Advanced Micro Devices to supply chips and other technology for its big computer-animation operations, The Wall Street Journal said.

The deal is expected to replace the studio's computing hardware, including 1,500 Hewlett-Packard Co server systems and 1,000 workstations that use AMD microprocessors, with new HP systems that use Intel chips, the paper said.

Financial terms of the deal were not disclosed.

AMD, which has heavily courted tech-savvy animation houses as customers, had announced a three-year pact with the studio in April 2005, the paper said.

The shift comes as DreamWorks plans the release of 3-D films in the hope of pushing up flat U.S. movie attendance.

The move to Intel was based on the capabilities of two forthcoming Intel chips, which would speed up many computing operations and help the studio's planned shift next year to 3-D animation, DreamWorks Animation said.

DreamWorks' 3-D initiative, using proprietary technology and processes, will make its debut on March 27, 2009, with "Monsters vs. Aliens."

DreamWorks, Intel and AMD could not be immediately reached for comment.

(Reporting by Pratish Narayanan in Bangalore; Editing by Erica Billingham)

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