EMC Combines Big Data, Social Networking, Appdev With Pivotal Labs Buy

By Chris Preimesberger  |  Posted 2012-03-20 Print this article Print

Pivotal's self-described "agile" project management tool, Pivotal Tracker, is currently used by more than 240,000 developers around the world. It will combine with EMC's new Chorus to unite big data application developers.

SAN FRANCISCO -- €”In one move, EMC on March 20 combined the white-hot IT sectors of big data analytics, social networking and new-generation application development with the acquisition of Pivotal Labs, a privately held provider of software development services and tools.

EMC, one of the world's largest data center systems, storage and virtualization providers, did not reveal terms of the deal except to say that it was an all-cash transaction.

Pivotal's self-described "agile" project management tool, Pivotal Tracker, is currently used by more than 240,000 developers around the world. EMC Chief Operations Officer Pat Gelsinger said at a launch event here that EMC plans to continue to invest in Pivotal Tracker to accelerate innovation in the platform and increase adoption.

Social Environment for Big Data Analysis

"If I need to give you a clone of a 10TB database, and break down a multi-source, multi-petabyte data environment, I need to enable collaboration on top of that," Gelsinger told a group of reporters at the Pivotal Labs headquarters in San Francisco. "That's what our announcement today is all about. We're creating a social environment for big data analysis."

Pivotal Tracker has been fine-tuned to work tightly with EMC's Greenplum database for large, unstructured workloads of varying types of data. Both of them also work natively with EMC's own editions of the open-source Apache Hadoop and MapR for batch analytics applications.

Thanks to the acquisition, EMC, a relatively old-line IT hardware and services company, will be creating fresh relationships with new-generation Web service providers. Pivotal's customers already include Twitter, Best Buy, Groupon, Salesforce.com, EMI, Urban Dictionary, Linden Lab, Task Rabbit, The Annie E. Casey Foundation and about 200 others.

A lot has been happening at EMC in the big data area during the last few months. A few weeks ago, EMC expanded its Greenplum catalog by launching the Greenplum Unified Analytics Platform, which provides a scale-out infrastructure for analyzing both structured and unstructured data.

Also on March 20, EMC announced general availability of something called Greenplum Chorus. This is a Facebook-like social collaboration platform for data science teams to make sure that workloads' datasets are correct in each workload and that useful insights are delivered to the business quickly.

The relatively new job classification of "data scientist" refers to people who combine the disciplines of data analytics and scientific research in order to fine-tune new applications in the big data sector, the fastest-growing area of IT in 2012. 

Greenplum Chorus: Social Network Within the Firewall

Greenplum Chorus resembles Yammer or Salesforce's Chatter, which are used inside an enterprise firewall or within a designated community of contractors and partners to share information and collaborate on projects. Workflows, calendars, meeting notes, documents, videos, photos€”virtually any type of content can be shared, edited and commented upon by multiple people using these tools.

Inside the context of all this new software development collaboration-by-social network, how is EMC Greenplum going to manage all the intricacies of keeping some data off-limits that needs to remain off-limits?

"This is a new domain, the idea of open data," Gelsinger told eWEEK. "This is a challenge, especially when it comes to the regulated industries (such as health care, financials, government and others). It all will depend on the use case, data set and regulations. A customer might want some large data sets to be worked on in an open manner, such as at universities and such.

"This is where we pull in the RSA [Security] guys to help solve the problem. This is what's great about being in a company like EMC: We have people like VMware, RSA and others within the company all ready to help us out."

All of the products and services above will be able to plug their big data workloads into EMC Greenplum's data warehouse.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel