Ellison Explains TPC Reprimand

 
 
By Chris Preimesberger  |  Posted 2009-10-12 Email Print this article Print
 
 
 
 
 
 
 




Ellison talked a bit about the recent reprimand he and his company received from the Transaction Processing Performance Council, a nonprofit that checks on claims made in advertising that involve benchmarks for IT products. The TPC's TPC-C benchmark is an often-used standard for comparing online transaction processing performance on various hardware and software configurations.

The TPC requires that claims based on TPC benchmarks must be demonstrable using publicly available data from official TPC benchmark results. 

Oracle contended in a series of advertisements that its database server running on SPARC chips and on Solaris is faster than one from IBM using a benchmark result it claimed will be announced on Oct. 14. "This is not supported because Oracle did not have a TPC result at the time of publication," the TPC said on Sept. 30, when the TPC announced that it had fined Oracle $10,000 for the yet-to-be substantiated claim.

"Right after we announced the merger," Ellison said, "IBM started going to Sun customers and said, 'Well, you know, Oracle's going to get out of the hardware business. They're not going to invest in Solaris. They're not going to invest in SPARC. They don't care about that-they're a software company. As a Sun customer, can you deal with this kind of uncertainty?'

"We felt we had to respond. And we made a series of commitments [in advertisements]. First we said, 'We are not selling the hardware business-no part of the hardware business. We think SPARC is a fantastic technology, and we think with a little more investment it can be even better."

Ellison then said that is why his company ran the benchmark ad. "We knew it was a little out there, but we thought it was important. We figured, 'Well, it cost us 10 grand.' But we will be running the ads again soon, and now everything is on the right time line," he said.

Ellison also expressed specific support for every major Sun and Sun-sponsored product.

"We also think that MySQL is a fantastic piece of technology, it's extremely popular, it's an open-source product, and we're going to increase our rate of contribution to that product. We feel that if we can make it better, we might be able to make a little money along the way," Ellison said.

Ellison poked fun at IBM several times during the keynote, but the one statement that might have hit home the most involved a reference to Big Blue's well-publicized Smarter Planet initiative.

"We're in it to win it. We're looking forward to competing with IBM in the systems business," Ellison said. "We think the combination of Sun and Oracle is well-equipped to compete successfully against the giant.

"We're not trying to make a smarter planet here-we're trying to make smarter computers."




 
 
 
 
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz
 
 
 
 
 
 
 

Submit a Comment

Loading Comments...
 
Manage your Newsletters: Login   Register My Newsletters























 
 
 
 
 
 
 
 
 
 
 
Rocket Fuel