In a recent survey, research firm Gartner found that larger enterprises in emerging markets such as Brazil, Russia, China and India are more likely to increase investments in IT hardware-including storage, servers, PCs and printing devices-than their counterparts in mature markets. They also are increasing investments in such areas as virtualization, green IT and-to a lesser extent-cloud computing.
Emerging markets hold a lot of promise for IT hardware vendors, according to
research firm Gartner.
In a report issued July 22, Gartner analysts said that in 2009, IT hardware
spending growth rates in emerging markets will be larger than those in more
In addition, spending in emerging markets on virtualization and cloud
computing technologies also will increase, they said.
The trends were found in the results of a survey of 951 IT professionals in
large enterprises worldwide. The results should impact where IT hardware
vendors and their channel partners put their money and efforts, according to
Gartner analyst Luis Anavitarte.
"These survey results are very important for technology and service
providers, not only because they validate where the IT growth trend is
occurring in emerging markets, but also because they can guide planning and
resource allocation processes," Anavitarte said in a statement. "This should
also have an impact on hardware vendors' channel strategies addressing large enterprises,
particularly in Brazil,
Overall, the survey found that 66 percent of those responding said there
either would be an increase in IT budgets this year or no change from last
In each of four categories-storage, servers
PCs and printing devices-a greater percentage of respondents in emerging
markets said they are planning to increase spending on IT hardware or keep the
same, as compared with their counterparts in mature markets.
For example, 33 percent of those in emerging markets said they plan to
increase spending on storage hardware, compared with 27 percent in mature
markets. In servers, 30 percent in emerging said they plan to spend more on
servers, compared with 27 percent in mature markets.
, the split was 32 percent to 19 percent, while it was 28 percent to 16
percent for printing devices.
In addition, those saying their spending was going to remain the same as in
2008 was higher in each category for emerging market enterprises than those in
In addition, 35 percent of respondents in emerging markets said they plan to
increase investments in virtualization, 32 percent said they would do the same
in green IT, and 7 percent said they'd invest more in cloud
There are several reasons for this trend in emerging markets, including the
fact that many of these enterprises have IT plans in place that include
renewing hardware, as well as that they have more financial resources than
their SMB brethren and rely less on borrowing money to cover their IT
In addition, according to Gartner, these larger enterprises more often play
on an international stage and need to have top IT resources to compete on an
Regarding virtualization, Gartner analysts are seeing more enterprises in
emerging markets beginning to adopt the technology, and that interest in green
IT will continue to grow in accordance with governmental regulations.
Cloud computing continues to be a new computing model in the emerging
markets. According to the survey, half of the respondents in the emerging
market organizations either had not heard of cloud computing or had heard of it
but didn't know what it meant. Not all markets were like that, however. In Brazil,
28 percent of channels are delivering software as a service.