Walgreens gets serious about social networking, surpassing 1 million fans on Facebook, and enhancing its presence on Foursquare, Twitter and YouTube.
, the friendly neighborhood
drugstore, has gone social.
is tapping the social networking craze to promote its brand like never before.
The venerable 110-year-old drugstore chain once known for its soda fountains
and surgical dressings is now making a name for itself in social media. The
company recently surpassed 1 million fans on Facebook and has also integrated
its network of more than 7,700 drugstores through mobile platforms on Facebook Places
officials claim the company has become the chain drugstore retailer with the
largest following on Foursquare, while developing a growing presence on other
social communities, including Twitter
embraced social media, and the consumer engagement we've generated shows the
value of these tools for our customers and the many ways they interact with
Walgreens," said Sona Chawla, Walgreens' president of e-commerce, in a
statement. "This is part of our commitment to 360-degree social media
marketing. Through these social media tools, we're able to extend valuable
offers and effectively interact with our followers through a number of
different online and mobile vehicles."
recognition of reaching 1 million Facebook "likes," Walgreens is offering a
free photo book for all of its Facebook fans. The 8.5-by-11-inch linen photo
book is free to Walgreens Facebook fans who get and use the promotional code by
visiting the Walgreens Facebook page any time between 9 a.m. July 8 and
midnight July 9. Shipping charges are not included.
is the nation's largest drugstore chain with fiscal 2010 sales of $67 billion.
The company operates 7,733 drugstores in all 50 states, the District of
Columbia and Puerto Rico. Walgreens serves nearly 6 million customers a day.