A study from SEO solution provider BrightEdge shows that despite a surge by Google +1, Facebook remains the dominant social plug-in for major sites. Yet Google +1 outpaced Twitter.
, provider of an enterprise class SEO platform
, has produced a report that says Google +1
has seen a surge in use, but Facebook remains the dominant social plug-in.
BrightEdge officials said their analysis of the front pages of the
Web's 10,000 largest sites shows a 33 percent spike in placement of the
new Google +1 button in just the last few weeks. The report also shows
that Facebook still enjoys a two-to-one lead in plug-in placement on
these large sites over competing social networks. Yet, the majority of
brands today are still missing out on the massive traffic and
engagement driver Facebook has become, as links to Facebook pages still
appear on the front page of less than half of the web's largest
websites, BrightEdge said.
BrightEdge's new SocialShare Site Analysis
found overall that Facebook is still the preferred social media
platform for larger companies with more than 47 percent of sites
linking to the social network. Following just behind Facebook however,
is integration of Twitter into sites homepages, which was seen in 42
percent of sites measured. Overall the analysis points to a still much
untapped opportunity for social platforms even on sites operated by
some of the most sophisticated marketers and executives in the world,
BrightEdge officials noted.
"Overall, this inaugural version of our SocialShare Site Analysis
shows huge opportunity for brands to engage more socially," said Jim
Yu, CEO of BrightEdge, in a statement. "Fewer than half the largest
sites on the Web offer any kind of social link at all on their front
page and these sites represent a massive slice of Internet traffic on
any given day. We would expect to see a land grab effort this year as
plug-ins vie for placement on this very valuable Web real estate."
As for social plug-ins on the front pages of large sites, Facebook
is still the dominant tool, BrightEdge said. Almost 20 percent of the
large sites analyzed in the study include plug-in tools offered by
Facebook. Despite the surge in the last few days, Google +1 is only
offered by 4.4 percent of these large sites, up from 3.6 percent in
June, the study showed. Plug-ins offered by Twitter are displayed on
3.4 percent of the front pages analyzed.
Another notable stat from this first iteration of SocialShare Site
Analysis is that YouTube remains a popular social tool for major brands
and companies. Almost 17 percent of the 10,000 largest sites on the Web
have links to YouTube video on their front page -- although this number
declined slightly in June to 1675 sites.
BrightEdge said its SocialShare Site Analysis will be a monthly
report that tracks the presence and penetration of social sharing tools
on the world's largest 10,000 sites. It will be available at brightedge.com/socialshare
, where marketers can also register to have the report delivered by their favorite social sharing tool or email.